FRÈRE
« Frère is a collection of clothing for men.
Frère is also an idea: getting dressed is a cultural statement that testifies to the films, albums, books that we love.
Frère is also an image. Or rather a series of images. Of a shirt collar softened and twisted by time.
Of a white rib knit tank top casually fallen at the foot of the bed.
Or even of wool gabardine city trousers breaking generously over a pair of well-loved
canvas tennis shoes.
Frère is unquestionably about elegance. Sometimes polished, often classic, always nonchalant, never nondescript.
But Frère is above all an attitude, masculine, sensitive, offbeat, discreet, decisive, smiling, charming and simple in turn, from one moment to the next.
Frère is all that at once. »
The collection as seen by the journalist Marc Beaugé
Campaign photographed by Marc Kean.
Styling: Sarah de Mavaleix.
The collection is also available in our temporary Frère boutique at 103 Rue Amelot in Paris and in a selection of Soeur boutiques*.
*Bonaparte, Saint-Pères, Guichard, Le Bon Marché, Les Galeries Lafayette, Milan, Madrid, London, Bordeaux and Lille.